At 777hp, we take the privacy of every Pakistani player seriously. This Privacy Policy explains exactly what personal data we collect, why we collect it, how we use and protect it, and what rights you hold over your own information. Please read this document carefully before creating or using your 777hp account.
This Privacy Policy ("Policy") describes how 777hp ("777hp", "we", "us", "our") — the operator of the online gaming platform located at 777hp.org — collects, processes, stores, and protects the personal information of registered players and visitors to our website. This Policy forms part of the broader contractual relationship between 777hp and its players, alongside the 777hp Terms & Conditions and Responsible Gaming Policy.
777hp is committed to handling your personal data with integrity, transparency, and in accordance with internationally recognised data protection principles. We do not sell your personal data to third parties. We do not use your information for purposes incompatible with those disclosed in this Policy. Every data practice described here is designed to support the lawful, fair, and secure operation of the 777hp platform for players based in Pakistan and wherever else our platform is accessible.
By registering a 777hp account, accessing the 777hp website, or placing any bet or wager through our platform, you acknowledge that you have read and understood this Privacy Policy and that you consent to the data processing activities described herein to the extent that consent is the applicable legal basis for any particular processing activity.
777hp collects several categories of personal data in the course of providing its gaming and support services to Pakistani players. The categories of data we collect, and representative examples within each category, are set out below.
| Data Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC number, gender, nationality | KYC verification, age verification, AML compliance |
| Contact Data | Email address, Pakistani mobile number, city of residence | Account communication, support, notifications |
| Financial Data | JazzCash/EasyPaisa mobile wallet number, bank account details (HBL, UBL, Meezan Bank), transaction history, PKR deposit and withdrawal records | Payment processing, AML/fraud monitoring, withdrawal verification |
| Gaming Data | Game session logs, bet history, win/loss records, bonus redemption history, RTP statistics | Platform operation, dispute resolution, responsible gaming monitoring |
| Technical Data | IP address, device type, browser fingerprint, operating system, session timestamps, geolocation data | Security, fraud prevention, platform performance optimisation |
| Behavioural Data | Pages visited, clicks, session duration, feature usage patterns | UX improvement, responsible gaming risk profiling |
| Communications Data | Support chat transcripts, email correspondence, complaint records | Customer service, dispute evidence, quality assurance |
| Verification Documents | CNIC scan/photograph, selfie with ID, proof of payment method ownership | KYC compliance, age and identity confirmation |
We only collect personal data that is necessary for the specific purpose for which it is gathered. We do not collect sensitive special-category data (such as health information, religious beliefs, or political opinions) unless strictly required by applicable law and with explicit consent where mandated.
777hp collects personal data through the following channels and mechanisms:
777hp uses your personal data for the following specific, clearly defined purposes. We do not use your data for any purpose not listed here without providing prior notice and, where required by law, obtaining your consent.
777hp processes your personal data only where a valid legal basis exists for doing so. The legal bases on which we rely for the processing activities described in this Policy are as follows:
777hp does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. We share your data only with the categories of recipients listed below, and only to the extent necessary for the specified purpose.
777hp retains personal data for as long as necessary to fulfil the purposes for which it was collected, subject to any longer retention periods required by applicable law or regulation. The following indicative retention periods apply to major data categories:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years post-closure | AML regulatory obligation |
| Financial & Transaction Records | 7 years from transaction date | Financial records compliance |
| KYC Documents | 5 years post account closure | Regulatory requirement |
| Gaming Session Logs | 3 years from session date | Dispute resolution, auditing |
| Support Communications | 3 years from last interaction | Quality assurance, legal evidence |
| Marketing Consent Records | Until consent withdrawn + 1 year | Consent compliance evidence |
| Technical & Log Data | 13 months rolling | Security monitoring |
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where data cannot be deleted immediately due to technical constraints, it will be isolated from active processing until deletion is completed.
777hp implements a multi-layered approach to data security, combining technical, organisational, and procedural safeguards designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure.
As a 777hp player, you hold a number of rights over your personal data. These rights are described below. To exercise any of these rights, please contact us in writing at [email protected] with a clear description of your request and sufficient information to verify your identity.
777hp will respond to all valid privacy rights requests within 30 days of receipt. Where a request is complex or we receive a high volume of requests, we may extend this period by a further 30 days with prior notification. We will not charge a fee for exercising your rights unless a request is manifestly unfounded or excessive.
Please note that certain privacy rights are subject to exceptions. For example, the right to erasure cannot override 777hp's obligation to retain transaction records for the periods mandated by AML and financial regulations. Where we are unable to fully comply with a request due to a legal obligation, we will explain the specific reason in our response.
777hp uses cookies and similar tracking technologies on the 777hp.org website to ensure the platform functions correctly and to improve the user experience for Pakistani players. The following categories of cookies are in use on our platform:
777hp does not use third-party advertising cookies or share cookie data with advertising networks for targeted marketing purposes. You may manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will impair your ability to log in and use the 777hp platform.
The 777hp platform is strictly restricted to individuals aged 21 years and above. We do not knowingly collect, store, or process personal data belonging to individuals under the age of 21. If we become aware that we have collected personal data from a person under 21, we will take immediate steps to delete that data and close the associated account.
As part of our KYC process, every 777hp account must complete age verification by submitting a valid Pakistani CNIC or other government-issued identity document confirming date of birth before full account access is granted. Providing false date-of-birth information during registration constitutes fraud and will result in permanent account closure and potential referral to authorities.
As an internationally licensed gaming platform, 777hp may transfer your personal data to, and store it in, countries outside Pakistan. Such transfers may occur in connection with the use of cloud infrastructure, KYC verification partners, game content providers, and fraud prevention services whose operations span multiple jurisdictions.
Where your personal data is transferred internationally, 777hp ensures that appropriate safeguards are in place to protect your data to a standard at least equivalent to that described in this Policy. These safeguards may include:
By using the 777hp platform, you acknowledge and consent to the transfer of your personal data to jurisdictions outside Pakistan where necessary for the delivery of our services, subject always to the safeguards described above.
777hp reserves the right to update or amend this Privacy Policy at any time. Changes may be made to reflect updates in applicable law, regulatory guidance, changes in our data processing practices, or improvements to the transparency of this Policy. Where we make material changes that significantly affect how we process your personal data, we will notify registered players by email at least 14 days prior to the changes taking effect.
Non-material updates — such as clarifications of existing language, correction of typographical errors, or restructuring for readability — may be made without advance notification. The "Last Updated" date at the top of this Policy will always reflect the date of the most recent revision.
We encourage you to review this Privacy Policy periodically. Continued use of the 777hp platform following any update constitutes your acceptance of the revised Policy. If you do not agree with any amendment to this Policy, you should cease using the 777hp platform and contact support to request account closure.
If you have any questions, concerns, or complaints regarding this Privacy Policy or the way 777hp processes your personal data, please contact our data protection team using the details below. We are committed to resolving all privacy enquiries promptly and transparently.
We take all privacy complaints seriously. If you contact us with a complaint and are not satisfied with our response, you may escalate your concern to the relevant data protection authority or regulatory body with jurisdiction over 777hp's operations. Details of the applicable supervisory authority will be provided in our response to your complaint where relevant.
777hp's customer support team is available 24 hours a day, 7 days a week to assist with general account and privacy queries. For formal legal requests including subject access requests and erasure requests, please direct correspondence specifically to the data protection email address above to ensure your request is correctly routed and actioned within the required timeframe.
Every data practice at 777hp is built around six core privacy principles that we apply consistently across all player accounts and platform operations.
All data transmitted between your device and 777hp is protected by TLS encryption. Sensitive data stored on our servers — including your CNIC details and financial records — is encrypted at rest using AES-256, the same standard used by international banking institutions.
777hp does not sell, rent, or trade your personal information to advertisers, data brokers, or any third party for commercial gain. Your data is used exclusively to operate your 777hp account, process your transactions, and keep the platform secure. Full stop.
Our KYC process verifies every 777hp player's identity and confirms the 21+ age requirement before full platform access is granted. Pakistani CNIC documents are processed through certified verification partners and stored with strict access controls.
777hp players hold meaningful rights over their personal data — including access, rectification, erasure, and portability. You can withdraw marketing consent at any time through your account settings. Subject access requests are processed within 30 days with no charge.
777hp keeps your data only for as long as necessary. Transaction records are retained for 7 years as required by financial regulations. Gaming session logs are retained for 3 years for dispute resolution. All other data is deleted or anonymised promptly upon expiry of its retention period.
We use your gaming behaviour data to proactively identify signs of problem gambling. This monitoring is conducted in your interest — not for commercial profiling. Where risk indicators are detected, our responsible gaming team may apply deposit limits, session reminders, or cooling-off periods to your account.
Now that you understand exactly how 777hp handles your personal data, you can play with confidence. Log in to your account, explore our cricket betting and casino games, or review our other policy documents to understand your full rights as a 777hp player in Pakistan.
21+ Gambling is for adults only. Play responsibly. If gaming is affecting your wellbeing, visit our Responsible Gaming page.